Market Research Report on the Leasing Industry in Saudi Arabia
In collaboration with CEDAF
Location: Riyadh, KSA
Project Scope/Terms of Reference:
The focus of this market research is on the leasing industry (cars and heavy equipment) in the Middle East, in particular, Saudi Arabia. The project was aimed at investigating the different business and financial models used in the leasing industry globally and locally as well as identifying current players in the Saudi market, their current market share, industry competitiveness and their relative strengths and weaknesses.
Topical Areas:
The research covered the following aspects:
- Global and Local Drivers of Demand for Leasing
- Quantification of Market Demand and Demand Forecasts
- Cost-Benefit Analysis of Leasing
- Analysis of Competition, Market Share Analysis and Attainable Market Share,
- Barriers to Entry and Market Access Channels
- Business and Financial Models Used in the Equipment and Vehicle Leasing Industry
Methodology/Strategy:
The project utilized a number of methodologies including industry analysis, value chain analysis, SWOT analysis, cost-benefit analysis, demand analysis; competitor analysis (porter’s five forces); market share analysis, as well as investment appraisal techniques.